As a strategist, consultant and academic with 26+ years of experience, I author books that deliver clarity, practical frameworks and research insight. Whether you are a student, professional or institution, these works are designed to help you master digital marketing, AI-in-business, digital transformation and curriculum design.
Digital Marketing For Common Man” by Dr. Shakir Ali is a practical, jargon-free guide designed to help small business owners, students, and beginners master essential digital marketing tools like SEO, social media, and PPC without needing a technical background. Published in 2021, it simplifies complex online strategies into actionable steps, empowering the “common man” to build a brand and grow revenue in the digital economy.
Neuromarketing: Impact on Consumer Behaviour” is a specialized academic text that explores how neuroscience tools—such as EEG and eye-tracking—reveal the subconscious drivers behind purchasing decisions, bypassing the limitations of traditional surveys. It demonstrates how understanding these hidden cognitive and emotional triggers allows businesses to craft marketing strategies that resonate deeply with consumers, ultimately predicting and with greater precision.
International Business: A Digital Perspective” is a comprehensive academic text that redefines global trade strategies by analyzing how digital technologies—such as AI, big data, and digital platforms—transform cross-border operations, supply chains, and market entry. Co-authored by experts including Dr. Shakir Ali, it bridges traditional international business theory with modern digital realities, offering frameworks for firms to navigate the complexities of a hyper-connected global economy.
Franchise 6.0: Digital Strategies for Growing Your Business in India” is a comprehensive guide by Dr. S. Md. Shakir Ali, Dr. Mustafizul Haque, and Dr. Velpula Vijaya Kumar that teaches franchise owners how to leverage social media, and data analytics to scale multi-location operations across India. Packed with real-world case studies of brands like Lenskart, Haldiram’s, and McDonald’s, it provides a practical roadmap for building a robust online presence and overcoming the unique challenges of digital franchising in the Indian market.
Digital Marketing – A Critical Platform for Brand Management” is a strategic guide that demonstrates how digital channels—such as social media, SEO, and content marketing—have become indispensable for building, monitoring, and protecting brand reputation in real-time. It provides frameworks for leveraging data analytics and consumer insights to craft consistent brand narratives that drive loyalty and measurable business growth in an increasingly connected marketplace.
Pick the title that aligns with your goals — whether scaling digital capability, designing modern curricula or leading AI adoption. Available globally via Amazon and other major platforms.
